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Outsourcing, software and business strategy Books
Technology Paradise Lost
Why Companies Will Spend Less to Get More from Information Technology / Best seller by Erik Keller
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Recommended books according to themes:
ERP >> BPO >> BPM >> SSA >> HR Outsourcing>>
SRM, SAP >>
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Offshore Software Development: Making It Work
Tanya Gold
About: Outsourcing Software Development Offshore: Making It Work answers how to successfully evaluate an Offshore solution, how to avoid common pitfalls, how to confront security and geopolitical concerns, and how to handle issues related to displaced workers. The author applies considerable experience in the analysis of the financial growth of the Offshore industry, keys to success in initiating a program, choosing and managing vendors, risk mitigation, and employee impacts. A detailed program check.. Read more >>
Outsourcing to India: The Offshore Advantage
Mark Kobayashi-Hillary
About: Mark Kobayashi-Hillary is a British writer and independent outsourcing consultant based in London. He has worked at a senior level for several leading banking and technology groups and has been involved in managing outsourced relationships in the UK, Singapore and India.
He is a regular commentator on India and outsourcing in the European press. Outsourcing To India is written from personal experience and several years of research. This practical guide will help managers navigate through the offshore outsourcing maze, allowing them to avoid many of the major pitfalls others have faced when setting up shop in India...
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Dealing with Darwin : How Great Companies Innovate at Every Phase of Their Evolution /
Geoffrey A. Moore
About: Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and addressed the greatest challenge facing new ventures. Now he's back with a book for established businesses that need to learn how to adapt-or suffer the slow declines into marginalized performance that have characterized so many Fortune 500 icons in recent years.
Deregulation, globalization, and e-commerce are exerting unprecedented pressures on company profits. In this new economic ecosystem, companies must dramatically differentiate from their direct competitors-or risk declining performance and eventual extinction. But how do companies choose the right innovation strategy? Or overcome internal inertia that resists the kind of radical commitments needed to truly set the company's offers apart?
Illustrating his arguments with more than one hundred examples and a full-length case study based on his unprecedented access to Cisco Systems, Moore shows businesses how to meet today's Darwinian challenges...
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Crossing the Chasm / A best seller by
Geoffrey Moore
About: Every year, according to high-tech marketing expert Geoffrey Moore, millions of dollars invested in high-tech entrepreneurial ventures are lost trying to "cross the chasm" from early market success to mainstream market leadership. Moore's chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers.
This pattern, says Moore, is unique to the high-tech industry. Moore has extensive consulting experience at Regis McKenna and at his own firm, working with hundreds of technology ventures struggling with these problems. The transition, he notes, is always perilous: Typically, the new venture commits significant resources to modifications promised to secure its initial base of early market customers. The venture requires continued growth to support these commitments, growth into the lucrative mainstream markets. But these markets require a very different approach from that of the early visionaries; and if a company does not attack them properly, it will quickly fall short of projections and find itself in trouble. Moore's book presents specific strategies in marketing and all other areas of the business to help technology companies cross this critical chasm successfully.Moore suggests remedies for the problem that can help businesses meet their long-term goals. He coaches marketing professionals on how to move slowly through the gulf, teaching them to create profiles and target specific segments of the population rather than trying to plow right into the mainstream. He cites examples of successful chasm crossings by such companies as Apple, Tandem, Oracle, and Sun, showing what they all had in common and exposing the different weaknesses in their strategies. Moore also assigns responsibility for success to programmers and developers by suggesting they design a....
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Heavy Hitter Selling /
Steve Martin
About: The best salespeople are those "Heavy Hitters" who are able to use human nature, language, and intuition to build trusting relationships with customers and persuade them to buy. Based on his proven and effective sales program, author Steve Martin's Heavy Hitter Selling explains how you too can achieve and maintain that high level of sales success. Using real-world case studies, examples, and exercises, Martin provides the psychological, physical, and language-based tactics you need to turn yourself into a Heavy Hitter. Inside, you'll find proven guidance and expert tips on... Read more >> Get it! >>
Bootstrapping Your Business /
Greg Gianforte, Marcus Gibson
Blueprint to a Billion /
David G. Thomson
Analysis of Time Series Structure: SSA and Related Techniques
/ Nina Golyandina, Anatoly A Zhigljavsky
About: The singular spectrum analysis (SSA) is a novel technique of time series analysis and forecast. This comprehensive, unified work presents both the methodology and theory of SSA. The authors use a large amount of illustrative material to elucidate the key ideas of the methodology, to demonstrate its power, and to caution readers about snags. They proceed to discuss why, when, and how the method works.
One Billion Customers : Lessons from the Front Lines of Doing Business in China /
James McGregor
About: Ex-Wall Street Journal China bureau chief McGregor presents a series of case studies from capitalism's Wild East, including a rocky joint venture between Morgan Stanley and a Chinese bank; the rise and fall of a Chinese peasant turned billionaire smuggler; Rupert Murdoch's travails in bringing a satellite TV network to China; and a muck-raking Chinese financial journalist's battles with both government censorship and the private media's cozy relationships with advertisers... More >>
Happy About Knowing What to Expect in 2006: Getting a Handle on the Year Ahead /
Mitchell Levy
The Only Sustainable Edge /
John Hagel III and John Seely Brown
CustomerCentric Selling /
Michael Bosworth
Strategy Pure and Simple II /
Michael Robert
Selling Air /
Dan Herchenroether
About: "... a great job illustrating all the personalities you encounter in a high tech startup and the climate in which high tech sales occur. He takes you through the trials and tribulations of start-up sales and you can feel the pressure as you share the lives of the characters in the book. Lots of fun!"
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